DOORS CLOSING OCTOBER 23RD AT MIDNIGHT PDT
You're Invited to...
THE CHALLENGES CHALLENGE
A 12-Day Masterclass to Build Your First (or Next!) Challenge
and Make 2027 Your Biggest Business Year Yet.
In just 12 days, you'll build your very own challenge from the ground up, with daily lessons, actionable tasks, and community support to help you get it done.
And the best part? You'll experience a challenge while you're learning how to run one!
Running weekdays October 26th - November 10th, 2026
Doors close Friday, October 23rd at Midnight PDT
This challenge is planned to run just once per year. Your next chance to join will likely be in late 2027.
Here's how the challenge works.
THE DAILY LESSON
Learn what makes a challenge work (and how to build one that gets results).
Every day, I'll walk you through one piece of the puzzle, sharing the strategies and lessons I've learned from over a decade of running challenges to build my own businesses.
We'll start by making the big strategic decisions about your challenge. Then we'll map out the entire experience, from daily lessons and tasks to engagement and rewards. Finally, we'll pull everything together with your sales messaging and a clear plan to get it running.
What You'll Learn:
Why challenges are such powerful business-building tools
Different challenge styles and delivery methods
The five elements of an impactful challenge
Common challenge pitfalls (and how to avoid them)
How to turn participants into life-long customers
... and much more!
THE DAILY TASK
Build your own challenge, one decision at a time.
Each day, you'll put what you've learned into action, building your own challenge piece by piece.
And we're not just filling in a calendar! You'll be carefully planning every single day of your challenge to maximize participation, keep people engaged, and help them achieve real results.
You'll finish with every day mapped out, knowing exactly what your participants will experience, what they'll accomplish, and how each step builds toward their success.
What You'll Create:
Your challenge's overall structure and daily lessons
Daily tasks that get participants taking action
An engagement plan to keep people participating
Supporting content and rewards that build momentum
Sales page messaging and a plan for a successful launch
... and much more!
THE COMMUNITY
Get support, share your decisions, and experience a challenge from the inside!
Each day, you'll record a short video response reflecting on the decisions you're making as you build your challenge, and share it in our private community.
You'll get to see how others are applying the same lessons to their own businesses, ask questions, share ideas, and get support as you go.
Plus, you'll experience a challenge from the inside, seeing exactly how I structure each day to keep you learning, taking action, and making progress. Pay attention to how each day's lesson, task, and community interaction works, because you'll be able to take those insights straight into your own challenge.
What You'll Get:
A private, supportive community of fellow business owners
Daily video prompts to help you think through your decisions
Inspiration from seeing how others apply the lessons
Opportunities to ask questions and get feedback
A firsthand experience of a challenge in action
... and much more!
By the end of the challenge you will have...
A fully mapped-out challenge, built around your business, audience, and goals
A day-by-day plan for your lessons, tasks, engagement, and supporting content
Sales page messaging to help you attract the right people to your challenge
The confidence and know-how to bring your challenge to life and make it a powerful part of your business
And I'll be right there with you—so you go from wondering whether a challenge could work for your business to having your very own challenge built and a clear plan to launch it in 2027.
🤝 Join 10,000+ business owners who've experienced the power of my challenges 🤝
WHY CHALLENGES?
People don't want more information. They want help taking ACTION.
People have bought the courses, downloaded the ebooks, and signed up for the programs. And they know from experience how often those things sit untouched.
They're tired of buying information they never use. They want support to actually achieve their goals.
That's where challenges shine.
Instead of giving your audience information and hoping they'll use it, you guide them through small, achievable steps that add up to real results.
You're not just promising change. You're helping people make it happen.
Why It Works:
Action beats information. Participants make progress instead of just collecting knowledge.
Small wins build momentum. Each completed task makes the next one easier.
Shared experiences create connection. People get to know you and each other along the way.
Results build trust. Participants experience what it's like to get results with your guidance.
A challenge isn't just a way to teach.
It's a way to build your BUSINESS.
I've been using challenges to build my businesses since 2014, and there's a reason I keep coming back to them.
They give potential customers something that traditional marketing often can't: the opportunity to experience working with you before making a bigger commitment.
They see how you teach, how you think, how you support people, and most importantly, what they're capable of accomplishing with your help.
By the time you invite them to take the next step, you're not trying to convince a stranger that you can help them.
You're inviting someone who's already experienced the value of what you do.
What This Means for Your Business:
Build trust faster by letting people experience your expertise firsthand.
Attract better-fit customers who already understand your approach.
Create genuine connections without relying on high-pressure sales tactics.
Build a repeatable pathway for turning new audiences into paying customers.
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Stop selling people more information. Start helping them create real change.
My challenge method gets people taking action, making progress, and achieving results they can feel proud of.
They experience the success. They associate that success with YOU. And they don't just buy what's next—
they become lifelong fans and loyal customers.
WHO IS THIS FOR?
Whether you're a coach, consultant, course creator, service provider, or online business owner,
The Challenges Challenge will help you build a powerful challenge that
fits your business, your audience, and your goals.
If any of these sound like you, you're in the right place!
I WANT A BETTER WAY TO ATTRACT CUSTOMERS!
You're tired of constantly creating disconnected content, chasing attention, and trying to convince people to buy.
You want a way to bring potential customers into your world, build genuine relationships, and let them experience what makes working with you so valuable.
A challenge can turn complete strangers into fans, into clients and customers.
I WANT MORE PEOPLE TO ACTUALLY GET RESULTS!
You know you can help people, but getting them to actually use what you teach is another story!
You want to stop handing people information and hoping for the best, and start creating experiences that get them taking action and making real progress.
A challenge lets people experience success with your help, creating fans who can't wait to work with you again.
I WANT A REPEATABLE WAY TO SELL MY OFFERS!
You're tired of starting from scratch every time you want to make sales, and you'd love a more reliable way to bring new customers into your business.
You want something you can run again and again, refining it as you go, so you're not constantly reinventing your marketing.
A great challenge can become a powerful, repeatable customer-building engine for your business.
🤝 Already helped 10,000+ business owners take action through challenges!🤝
Hello!
I'm Niamh
I've been in online business for over 20 years now, and I've been building my businesses almost exclusively with challenges since 2014.
My very first challenge had 30 people sign up. And I think only about 10 of them actually made it to the end!
But I saw something special. People were taking action, getting results, and connecting those results with ME.
My second challenge had 100 participants. Before long, I was running challenges with thousands of people at a time.
Eventually, I switched from free to paid challenges, and I've been using them to bring clients and customers into my businesses ever since.
And one of my favorite things about this approach is the kind of people it attracts.
People who care, show up, take action, and take responsibility for their own progress. They want guidance and support, but they're willing to do the work.
And those are exactly the people I LOVE working with!
Over the years, I've learned a LOT about what makes a challenge work (and what doesn't!). The structure, the daily tasks, the little details that keep people engaged and making progress.
That's what I'm sharing with you in The Challenges Challenge.
Everything I've learned over more than a decade of running challenges, so you can build one that gets amazing results for your participants AND your business.
TESTIMONIALS
What People Say About My Challenges
Here's Everything You Get in
The Challenges Challenge!
THE CHALLENGE
12 Daily Masterclass Lessons (Mon–Fri) – Learn my approach to building challenges that get people taking action, achieving results, and becoming customers.
12 Daily Action Tasks (Mon–Fri) – Build your own challenge step by step, making all the important decisions and mapping out exactly how it will work.
Private Community – Share your daily video responses, get support, ask questions, and learn from other business owners building their challenges alongside you.
BONUS: Behind the Scenes of My Challenge Tech Setup – An exclusive video walkthrough of exactly how I set up and run my challenges, plus a tech checklist to help you get yours up and running. Available only to challenge finishers!
By the end of the challenge, you will have:
Your Own Fully Mapped-Out Challenge – From the big strategic decisions to the daily lessons, tasks, engagement, and rewards.
Your Sales Page Messaging – Know how to communicate the value of your challenge and attract the right participants.
A Clear Plan to Get It Running – Know exactly what needs to happen next to bring your challenge to life.
Firsthand Experience of My Challenge Method – You've learned how to build a challenge by actually participating in one, so you can put what you've experienced to work in your own business.
Today's Price: $197 Only
The challenge starts Monday, October 26th and enrollment closes
Friday, October 23rd at midnight PDT
The Challenges Challenge is planned to run annually,
the next live round will likely not be until late 2027.
Why wait another year to discover what challenges could do for your business?
Make 2027 the year you find out!
FAQ
Frequently Asked Questions
Ideally, yes! This challenge is designed for people who already have a business and want to use challenges to attract customers and sell their existing offers. But it can be as simple an offer as coaching time with you!
The exception is if you're planning to sell paid challenges as your main offer. In that case, this is a great place to start!
You don't need to have everything figured out, but you should have a clear idea of who you want to help and what you're offering them.
Nope! Challenges are actually how I grew my own email list!
My very first challenge had just 30 participants, and I built from there.
You don't need a huge audience to get started. You just need a way to reach the people you'd like to invite (I used social media groups). In fact, a great challenge can be one of the best ways to grow your audience while building relationships with potential customers.
Nope! You can run a successful challenge with very little technology.
My very first challenge ran entirely in a free Facebook group (no signup page, no emails) and you can absolutely keep things that simple!
During our 12 days together, we'll explore different ways to deliver your challenge so you can choose what works best for your business.
And if you want a more sophisticated setup like mine, my exclusive finisher's bonus includes a complete video walkthrough of my challenge tech setup and a checklist to help you put yours together.
That's exactly what we'll figure out in our first week together!
We'll look at who you want to attract, what you want them to accomplish, and how your challenge fits into your business.
I'll help you narrow down your ideas and choose a topic that gets people excited to participate AND sets you up for success.
You'll have your challenge fully mapped out, including the structure, daily lessons and tasks, engagement strategies, supporting content, and sales page messaging.
You'll still need to create your materials and set up the technology to deliver your challenge, but you'll know exactly what needs to be done.
And if you finish all 12 days, you'll unlock my exclusive finisher's bonus: a complete video walkthrough of my own challenge tech setup, plus a checklist to help you set up yours!
No. This challenge is all about learning how to build and run your own successful challenges.
We'll cover everything from choosing the right challenge structure to creating daily lessons, keeping participants engaged, and turning your challenge into a powerful business-building tool.
We WILL use short daily video responses that can be filmed on your webcam or smart-phone to share our progress and connect with the community, but we won't be teaching video-making or video marketing skills.
I'd recommend setting aside 45 minutes to an hour each day to get the most out of the challenge.
That gives you time to watch the daily lesson, work through your task, record your video response, and connect with the community.
Some days may take a little less time, but the goal is to make steady progress so you finish the 12 days with your very own challenge mapped out and ready to bring to life!
Life happens! The challenge runs on weekdays only, so you'll have weekends to catch up if you need them.
You can work through the lessons at your own pace, but I really encourage you to participate daily if you can. There's something powerful about showing up, making decisions, and building momentum alongside other people.
You'll have ongoing access to all 12 lessons in Swarm, so you can revisit them whenever you like!
The interactive community portion of the challenge will close approximately 10 days after our final day, giving everyone a little extra time to catch up, share their progress, and connect with fellow participants.
If you change your mind we offer a full, money-back refund before the challenge begins.
Due to the live, group nature of the challenge, we do not offer refunds once the challenge has begun.
Important Disclaimers:
The programs and information provided by Let's Do Video Marketing are for educational purposes only. Individual results may vary. Testimonials and examples do not guarantee similar outcomes. Your results depend on your personal situation, business model, audience, and commitment to implementation.
Income Disclaimer: No income claims or guarantees are made. Any business venture involves risk, and success depends on many factors including your own effort, market conditions, and business acumen. Past results shared by students or in case studies are not typical and should not be considered a promise of your earnings.
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