Anyone selling INFORMATION or TRANSFORMATION.

To make the strategy step-by-step this curriculum is focused on helping people selling information products and courses, coaching and consulting services, or any kind of transformation.
The videos give potential customers a chance to experience you, your expertise and your point of view before they're asked to buy.

This is not designed for people selling entertainment or physical consumer goods. Though I have had customers successfully use my strategies to sell art and fiction in the past.

Not sure if this would suit your business? Email me at niamh@niamharthur.com and ask!

No. Getting more comfortable making simple, natural videos is part of what we'll work on inside the Club.

You don't need to become a polished presenter. The goal is to make video feel easy enough that you'll actually use it consistently.

Great.

You may be starting further along the path.

The Club isn't simply about learning how to make videos. It's about making sure those videos work together to attract, connect with and move the right people toward becoming customers.

YouTube, Instagram, and Facebook

In order to make the curriculum as step-by-step and cohesive as possible, I've chosen to focus on the three platforms that have generated the most success for my clients and customers.

These strategies work on other platforms, but I don't cover them within the Club.

No.

We'll focus on creating a system that makes sense for you, your audience and your business. You'll be focusing on ONE platform, and only layering in others when you are already experiencing success.

There will be more work at the beginning while you're building your system and creating the habits that keep it running.

The goal, though, is the opposite of adding another giant obligation to your business.

You'll use the planning tools and the Month of Content in a Week process to make creating your videos increasingly efficient—so marketing supports your real work instead of swallowing it.

Yes—but it builds on the same core strategy.

The Video Marketing Engine Challenge gave you the big-picture framework and helped you get your engine moving.

Inside Lights Camera Customers! Club, we slow that process down and go much deeper into each piece that makes video actually work inside your business—from the 3 Ms, to the lego-pieces of your business, to how video fits into your customer pathway, to creating the right content for the right people at the right stage.

So if you loved the content of the Challenge, this is where you build out the full system, strengthen each part, and keep it running.

No.

While Facebook has been a great place for communities in the past, their heavy emphasis on advertising and changes to the platform make it both hard to navigate and frustrating to spend time on.

Rather than having one course platform and a different community platform, in Lights Camera Customers! Club you will have ONE login and the platform we use is Swarm.

Your course content, library, community, and even your bonus planning app are all hosted in ONE place so you can login, focus, and create connection without distraction.

You're getting in before the official full launch in October.

This means you'll get to see the new content in the curriculum as it drops. When you first login on September 2nd, the first TWO modules of the Core Curriculum will be available to you.
Then the remaining four will drop at a pace of about once a week for the next month.

You'll be moving through the content on pace with the rest of the group (or at your own pace) and have access to the EXACT SAME program as everyone who joins later ... but you'll be GRANDFATHERED IN on the lower rate for as long as you remain a member.

As long as you're an active member, you'll have access to the curriculum, resources, community, bonuses, and ongoing support.

Yes.

There are no long-term contracts. Stay while the Club is useful to you. Cancel when it isn't.

To cancel, simply email: team@letsdovideomarketing at least three days prior to your next charge date and we'll get you cancelled.

Your founding member price is yours for as long as you remain an active member.

If you cancel and later decide to return, you'll rejoin at whatever the current membership price is at that time.